Leadership ‘Heuristics:’ Keys to Establishing Leadership Quickly (Live Session)


Research by Fuqua Professors Lind and Sim Sitkin, working in conjunction with Annick Jansen and Lester Levy (scholars at the University of Auckland in New Zealand), has shown that there are several types of leadership actions that give rise to “fast leadership connections.” The research shows three factors in particular that seem to help new leaders establish trust and credibility with those they will lead.

The three factors are:
– Leader sacrifice or investment. When new leaders make it clear that they are willing to invest their own time or put themselves at risk for the benefit of the team, followers’ assessments of their leadership potential goes up very quickly.
– Leader-follower shared values. When new leaders behave in a way that makes it clear they share some important values with those they lead, the leader-follower connection “clicks” more quickly.
– Fairness. People care a lot about whether they will be treated fairly by those with authority over them. When a new leader demonstrates a lack of bias or a willingness to respect people of all backgrounds, his or her leadership gets an immediate, and lasting, boost.

Join Professor Allan Lind as he presents “Leadership ‘Heuristics:’ Keys to establishing leadership quickly.” We will discuss:
– Ways research can help you step into new leadership positions
– Specific behaviors that show leadership
– The science behind the research

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Day in Durham 2010 Keynote


Martin Eakes, Chief Executive Officer of Self-Help/Center for Responsible Lending

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Walmart CEO Doug McMillon on sustainability


Doug McMillon, President and CEO of Walmart, Inc., spoke to Dean Bill Boulding as part of the Distinguished Speaker Series at Duke University’s Fuqua School of Business.

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Fuqua Client Consulting Practicum


The goal of the Fuqua Client Consulting Practicum (FCCP) is to enhance students’ business education by developing collaborative consulting engagements with businesses and nonprofit organizations in which our students assist their client organizations in addressing existing and emerging challenges.

FCCP’s success has been built on establishing a mutually beneficial relationship in which client organizations receive valuable business advice and students enhance their educational experience by applying the new skills they learn in their classes to a practical, real-world project.

About 850 daytime MBA students attend Duke University’s Fuqua School of Business; these students average 5+ years of work experience between receiving their undergraduate degrees and coming to Fuqua. The expertise from this pool of talent, combined with the resources of the Fuqua School, allows the FCCP to provide consultation in most functional areas. The list includes, but is not limited to, the following:

– Accounting Systems/ Business Ratios
– Entrepreneurial Business Planning and Implementation
– Financial Planning and Control
– Growth Management
– Human Resources
– Inventory and Production Control
– IT and Website
– Marketing and Sales
– Operations and Manufacturing
– Risk Analysis
– Strategic Planning

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Conversations With Team Fuqua: Retail & Luxury Brands Club

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Coach K on culture


Mike Krzyzewski speaks to Dean Bill Boulding about empowering people to lead. The talk, held at Cameron Indoor Stadium, was part of the Distinguished Speaker Series at Duke University’s Fuqua School of Business.
Read more here:

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The CMO Survey on Marketing Analytics and Marketing Technologies – February 2018


Here are few key trends relevant to Marketing Analytics and Marketing Technologies from the February 2018 CMO Survey.

First, companies currently spend 5.8% of their marketing budgets on marketing analytics. This percentage has not changed much since it was first measured in 2012. Companies expect to spend 17.3% of marketing budgets on analytics in the next three years but so far, we have not observed these increases happening. Interestingly, B2B-product companies are the biggest spenders.

Spending on Marketing Analytics Over Time
Second and more important than spending, reliance on marketing analytics to make decisions has increased from 30% to 42% of the time in the past 5 years, with B2C companies using analytics 55% of the time. I expect these numbers will continue to increase and so will the perceived contribution of marketing analytics.

The Use of Marketing Analytics Over Time
Third, the number of firms reporting the use of quantitative tools to demonstrate the impact of marketing spend has increased 28% over the last five years. This is an important trend and should bode well for marketers looking for a seat at the boardroom table.

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Blue Devil Weekend 2017

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CASE Chats: Wendy Kopp, Teach for All


Wendy Kopp, Co-Founder and CEO of Teach for All, talks about her work scaling Teach for America and Teach for All, adapting the model to other countries, and what we need in the education space today. Brought to you by the Center for the Advancement of Social Entrepreneurship (CASE) as part of the CASE Chat series, discussions with leading social entrepreneurs and executives to explore trends in social entrepreneurship and impact investing.

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Conversations With Team Fuqua: AWIB


Interested in learning more about The Duke MBA student experience from the female perspective? Join members of the Association of Women in Business as they discuss the mission and purpose of the organization; promoting the pipeline of women into senior leaderships roles. The panelists will also speak to AWIB’s engagement within the Fuqua community as well as The Duke MBA Weekend for Women.

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